The hospitality industry is increasingly embracing artificial intelligence (AI) to improve guest experiences and enhance revenue streams. Hilton, a global hotel giant, has publicly acknowledged its efforts to leverage AI despite industry-wide delays in adopting new technologies. Chris Silcock, Hilton’s president of global brands and commercial services, shared insights during the recent Skift Data + AI Summit in New York, emphasizing how AI solutions are tailored to solve guest problems and drive loyalty.
“We recognize that hotels have been behind the curve on tech,” Silcock remarked. “But we’re making strides in using AI to make the guest experience more seamless and to boost our revenue.” He also discussed the strategic direction of Hilton’s AI initiatives, focusing on solving operational issues and personalizing guest services. Interested readers can view the full discussion at this link.
