Sunday, March 16, 2025

Accor, a global leader in the hospitality industry, has recently announced a strategic partnership with Soundtrack Technologies to elevate guest experiences through a curated music catalog of over 100 million songs. This collaboration is set to enhance ambiance across Accor’s properties worldwide.

As part of this preferred supplier agreement, Accor will gain access to a wide array of expertly curated playlists designed specifically for commercial use, supporting a seamless integration of music solutions across its global hotel and restaurant portfolio.

Revolutionizing Hospitality with Music

Soundtrack Technologies is known for its comprehensive suite of features tailored for the business sector. Key offerings of the partnership include:

• Remote access and multi-zone control: Enables efficient music management in various hotel areas.
• In-store audio messaging: Allows for the customization of promotional messages within playlists.
• Explicit lyrics filters: Ensures a family-friendly audio experience.
• AI-powered Playlist Creator: Curates unique soundtracks tailored to each venue’s atmosphere.

This partnership underscores Accor’s commitment to providing exceptional, sensorial guest experiences, tapping into the transformative power of music in hospitality.