Adobe Introduction
Adobe, well-known for its consumer applications like Photoshop, has rolled out artificial intelligence “agents” aimed at improving the online experience for users navigating brand websites. This significant update was announced on March 19, 2025, as part of the company’s ongoing commitment to enhance digital marketing tools.
The Purpose of AI Agents
These AI agents are designed to help brands customize their marketing messages based on users’ online activities. For instance, content may be tailored specifically for younger users who arrive via TikTok ads, contrasting with messaging directed toward older users who may have clicked through from a search query.
User Engagement Expectations
As Amit Ahuja, Senior Vice President of Adobe’s Experience Cloud unit, highlighted, users now expect to interact with websites much like they do with messaging apps, including AI tools like ChatGPT. This new suite of tools will enable businesses to meet those expectations.
Enhanced Functionality for Businesses
For example, a chatbot on a travel booking website can now check inventory and relate it to the ad that brought a user there, allowing for more informed suggestions. Ahuja stated that these AI functionalities will now enable websites to coordinate operations that were previously handled separately and inefficiently.
Speeding Up Marketing Efforts
Moreover, Adobe is introducing additional marketing tools that allow professionals to articulate their goals directly to AI agents. These agents will recommend and implement changes to enhance digital sales, effectively speeding up processes that used to take months. Ahuja noted that this development could drastically reduce wait times for technical support.
As Adobe continues to innovate in the digital marketing space, the introduction of AI agents marks a notable step forward in making online interactions more intuitive and efficient.
Published on – March 19, 2025 09:30 am IST
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- Adobe
- Online Marketing