Healthcare executives agree on the potential benefits of generative AI for their organizations, but a lack of alignment on logistics of implementation is concerning. A recent survey carried out by Accenture—specializing in IT and consulting—examines insights shared by 300 health care executives from U.S.-based provider organizations with revenues exceeding $1 billion.
The report titled “Gen AI amplified: Scaling productivity for healthcare providers” indicates that while a majority of CEOs perceive themselves as responsible for redefining roles affected by generative AI, only a mere 5% of their C-suite colleagues share this view, with the majority favoring roles for chief digital officers.
Dr. Tejash Shah, an Accenture managing director, stated that the report’s objective was to analyze C-suite leaders’ perceptions regarding AI investments, particularly in light of efforts to mitigate workforce challenges.
Moreover, Shah asserted that responsibilities pertaining to generative AI have become blurred, given AI’s influence across various organizational functions. He mentioned, “Leadership teams are still figuring out who should guide their focus, who should think through operations, and who should reimagine existing care models.”
Brian Kalis, also with Accenture, emphasized that all leadership team members should be involved in decisions regarding generative AI and that clinicians should also have a participative role. Kalis advocated for a multidimensional approach to leadership, suggesting, “It does need to be the CEO leading from the top to drive change within that whole leadership team, because it impacts every part of the organization.”
Interestingly, less than 4% of leaders attributed responsibility for generative AI to chief nursing or medical officers. The disconnect extends to critical organizational areas, such as customer service and call centers, areas identified by only 3% of executives as targets for AI integration.
To advance generative AI initiatives, Kalis recommended that healthcare teams unify their training and perspectives aiming for holistic strategies beneficial to all departments. He concluded, “It truly will take a village to drive that change.”
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