In a historic milestone, BlueFocus, China’s top marketing and communications firm, has announced a substantial financial achievement—an annual revenue of RMB 60.797 billion for 2024, marking a 15.55% increase year-on-year. This accomplishment makes BlueFocus the first marketing company in China to surpass RMB 60 billion in revenue, highlighting its significant growth and strategic shift towards AI and global expansion.
The company’s CEO, Fei Pan, emphasized that this milestone signals a pivotal moment in the company’s evolution. ‘BlueFocus has entered what is arguably the most strategically focused and decisive era in its history,’ he stated. ‘We are committed to transforming into a true AI-powered marketing technology company, leveraging the restructuring opportunities within China’s marketing sector and the global outbound market.’
Since 2023, BlueFocus has fully embraced an ‘All in AI’ strategy, developing its proprietary BlueAI platform, which now supports over 95% of its operational workflows. The AI-driven initiatives have led to efficiency improvements of up to 1000%, with AI-generated revenue reaching RMB 1.2 billion—more than ten times higher than the previous year. The company forecasts this AI-related revenue could reach between RMB 3 billion and 5 billion by 2025, with a longer-term goal of exceeding RMB 10 billion.
Looking beyond AI, BlueFocus’s international expansion continues to gain momentum. In 2024, overseas advertising revenue reached RMB 48.333 billion, accounting for nearly 80% of the total revenue, representing a 29.36% increase year-on-year. The company has established offices in multiple countries, including the United States, Singapore, Japan, the Netherlands, Vietnam, Thailand, Canada, Saudi Arabia, and Brazil, with plans to expand further into Southeast Asia, Europe, and South America.
Alongside these strategic moves, BlueFocus aims to redefine marketing standards through technological innovation and global reach. Its integration of AI and globalization strategies positions it as a potential leader in the future landscape of the marketing industry, aiming to become a high-quality, AI-enabled global enterprise.
In another development at the China International Consumer Products Expo 2025, technological advances showcased a future where AI and automation are increasingly integrated into everyday life, from autonomous drones and flying taxis to AI health diagnostics and elder care robots. These innovations exemplify how technology is radically transforming lifestyles and economic activities, providing a glimpse into what lies ahead for consumers worldwide.
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