BMW and ByteDance: A New Era in AI Cooperation
On April 18, 2025, BMW announced a significant expansion of its partnership with ByteDance’s Volcano Engine, aiming to harness the power of artificial intelligence in marketing and service sectors.
Enhancing User Experience Through AI
The collaboration, spearheaded by BMW Brilliance’s digital subsidiary, Lingyue Digital Information Technology, is focused on improving user interactions and optimizing dealer operations through AI-driven tools. These tools will include personalized content delivery, real-time customer engagement, and immersive digital experiences.
Integrating AI Across the Board
This initiative aligns with BMW’s Holistic AI Strategy, introduced in March 2025, which aims to embed AI technology throughout the entire production chain.
Sean Green, the president and CEO of BMW Group Region China, stated, ‘Artificial intelligence is a prime area for future cooperation. Our Holistic AI Strategy in China is accelerating the integration of AI across all business areas.’
Leveraging Expertise for Customized Solutions
The partnership will utilize Volcano Engine’s capabilities in large language models and recommendation algorithms. These innovations are expected to enhance customized marketing tools, facilitating efficient product alignment and real-time intelligent customer service.
A Commitment to the Future
Franz Decker, president and CEO of BMW Brilliance, emphasized the importance of this collaboration for the continuous improvement of AI models, supporting BMW’s ongoing digital transformation.
This partnership builds on a relationship with ByteDance that dates back to 2019, demonstrating BMW’s dedication to intelligent transformation within the Chinese market.
