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CES 2025: Emphasizing AI Innovations from Korean Tech Giants

CES 2025: Emphasizing AI Innovations from Korean Tech Giants

Published: 18 Dec. 2024, 16:54

The upcoming edition of CES, the world’s largest annual tech conference, is set to explore artificial intelligence (AI) and its applications, according to Brian Comiskey, senior director of innovation and trends at the Consumer Technology Association (CTA). Comiskey stated that CES 2025, themed “Dive In,” aims to investigate the implications of AI-driven and other trending technologies on productivity and sustainability.

Exploring AI’s Role in Everyday Life

In an exclusive interview with Yonhap News Agency, Comiskey elaborated, saying, ‘Dive in really captures the essence of building upon existing technology trends that we’ve experienced over past shows.’ The annual event will take place in Las Vegas from January 7-10, where companies will showcase advancements in AI technology that are poised to reshape consumer experiences.

‘By diving in further, we can unlock new opportunities in a particular field,’ Comiskey added, underscoring that this focus extends beyond AI to includes health care, mobility, and sustainability.

Korean Companies Showcase Innovations

Famed global brands, including Samsung Electronics and LG Electronics, are set to make waves at CES 2025. Each will host booths exhibiting the latest products powered by AI capabilities. Samsung is reportedly preparing the largest exhibition at the conference to unveil new AI-integrated home appliances, while LG plans to highlight its “affectionate intelligence” technology designed to enhance user experience through empathetic AI.

SK Group is also slated to showcase its AI chip and data center technology. According to Comiskey, South Korean startups like Standard Energy and Persona AI are garnering attention for their innovative contributions to the tech landscape.

A Shift in Workplace Dynamics

Pushed by developments in AI, companies are witnessing a shift in employment practices. On a related note, Sebastian Siemiatkowski, CEO of Klarna, mentioned in an interview that the company paused hiring to leverage automation, resulting in a gradual reduction of its workforce from 4,500 to 3,500 as they adapt to technological advancements.

Anticipated Trends and Future Outlook

As the tech landscape evolves, Comiskey anticipates that while AI will dominate discussions, the focus will gradually shift towards practical applications in various fields. He stated, ‘CES 2025 will explore how technology enhances business efficiency and improves quality of life.’ Overall, CES 2025 promises to be a notable showcase of current innovations, emphasizing how technology can foster a better future for individuals and communities alike.