German retailer EDEKA ZENTRALE Stiftung & Co. has chosen Catch to power its first AI-enhanced retail media platform in Berlin.

In a LinkedIn post, Catch states that it ’empowers retailers and advertisers with full control over in-store promotion and product suggestions, transforming the physical shopping space into a hub for personalised experiences and actionable insights.’

It added: ‘AI takes your shopping list and transforms it into a smart assistant. You can discover products tailored to you at unbeatable prices, and seamlessly redeem savings as you shop. You also receive personalised recommendations made just for you.’

RTIH AI in Retail Awards

RTIH, organiser of the RTIH Innovation Awards, proudly announces the first edition of the RTIH AI in Retail Awards, now open for entries.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel landscape. This includes personalising customer experiences, optimising inventory, and uncovering insights into consumer behaviour.

The 2025 winners will be those who not only recognise the potential of AI but also make it usable in everyday work, resulting in enhanced efficiency and innovation. The winners will be announced at an event at The Barbican in Central London on Thursday, 3rd July, featuring a drinks reception and awards ceremony.

Please email our Editor, Scott Thompson, for further information: [email protected].

FAQs

Entries are free to submit and can be made across multiple categories. Completed projects or initiatives eligible for nomination must have been substantially completed in the last 12 months. The submission process is open to companies globally.

Shortlists will be announced in April 2025, followed by a judging panel deciding winners, who will receive post-event coverage on RTIH’s platforms.

Entries should be submitted by Friday, 23rd May 2025 for consideration in the awards.

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• Berlin
• Catch
• EDEKA
• Retail Media