In the rapidly changing landscape of employment, historical trends indicate that 23% of jobs will undergo changes in the next five years, driven largely by advancements in technology. According to the World Economic Forum, these changes will disrupt the core skills of 44% of the workforce.

Emerging technologies, especially artificial intelligence (AI), are at the forefront of this transformation, prompting a need for organizations to adapt quickly. However, a concerning report by Mercer reveals that only 28% of companies are utilizing generative AI effectively to enhance their processes and decision-making capabilities.

Recognizing Employee Value

As we move further into 2025, it’s essential to prioritize a company’s most significant asset: its people. Investing in training and digital skills is critical, especially for women, amidst the backdrop of this year’s International Women’s Day theme which focuses on “accelerating action”. Studies suggest that women are less confident in their skills compared to men, with many feeling sabotaged by a lack of managerial support.

In the Gulf Cooperation Council (GCC), which has a young population with over half under 25, it’s crucial to empower these tech-savvy young women to lead future initiatives. Organizations must adapt to their needs for flexible working setups, recognizing that women are significantly impacted by domestic responsibilities.

Embracing Change for Future Growth

The Gulf region is showcasing optimism, especially in countries like Saudi Arabia and the UAE, through various initiatives aimed at empowering women. These nations are committed to aligning workforce capabilities with market demands, ensuring women are prepared to embrace roles in the evolving digital economy.

However, challenges remain. The Marsh Benefits People Risk 2024 report highlights risks associated with technology and an over-reliance on AI in workplaces. Organizations should ensure employees are well-informed about both the benefits and limitations of AI technologies.

As we reflect on this year’s **International Women’s Day**, let us dedicate ourselves to the continuous empowerment of women. By promoting skill development and leveraging AI technologies, the Middle East can pave the way for a future rich in innovation and economic resilience.