The NO FAKES Act: A New Frontier in AI Regulation

In a significant move aimed at safeguarding individual rights, Rep. Maria Salazar (FL-27) has introduced the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act. This bipartisan legislation, co-sponsored by Reps. Madeleine Dean, Nathaniel Moran, Becca Balint, and Joe Morelle, seeks to protect the voice and likeness of every person from unauthorized recreations generated by artificial intelligence and advanced technologies.

Political Support Across the Aisle

The Senate version is being brought forth by notable Senators including Marsha Blackburn (R-TN), Chris Coons (D-DE), Thom Tillis (R-N.C.), and Amy Klobuchar (D-Minn.).

Quotes Highlighting the Urgency

Rep. Salazar emphasized the importance of the legislation by stating, ‘In this new era of AI, we need real laws to protect real people. The NO FAKES Act is simple and sacred: you own your identity—not Big Tech, not scammers, not algorithms. Deepfakes are digital lies that ruin real lives, and it’s time to fight back.’

Rep. Balint echoed this sentiment, noting, ‘The NO FAKES Act works to tackle the risk that AI poses to artists, content creators, and victims of deep fakes. We must establish clear rights to control digital replicas of one’s own voice and image.’

The Implications of AI Technology

The implications of unauthorized voice and image cloning can be devastating, affecting not just high-profile individuals but ordinary citizens as well. Rep. Morelle remarked, ‘A.I. deepfakes are a serious threat to privacy and intellectual property—and if we don’t act, the damage will only grow.’

Strong Legislative Backbone

The NO FAKES Act proposes several key measures:

• Recognizing individuals’ federal intellectual property rights to their own voice and likeness.
• Empowering individuals to take action against unauthorized digital reproductions.
• Protecting responsible media platforms from liability for removing deepfake content.
• Offering a comprehensive federal solution to address the patchwork of state regulations by January 2, 2025.

Endorsement from Key Industry Figures

The NO FAKES Act has garnered support from various organizations, including the Recording Industry Association of America and the Motion Picture Association. Mitch Glazier, Chairman of the RIAA, stated, ‘This bill proves that we can prioritize the growth of AI while protecting American creativity at the same time.’

Conclusion

The introduction of the NO FAKES Act marks a pivotal moment in the fight for digital rights in an increasingly AI-driven world. As technology continues to evolve, this legislation aims to protect individuals’ identities and ensure that the benefits of AI are harnessed responsibly.

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