General Motors (GM) has announced an expansion of its partnership with Nvidia, focusing on the development of AI-powered technology for next-generation vehicles. As part of this collaboration, GM will leverage Nvidia’s Drive AGX platform to advance its efforts in autonomous driving technology.
Published: March 20, 2025
The partnership aims to accelerate the deployment of autonomous vehicles and enhance the overall production efficiency at GM facilities. By utilizing Nvidia’s Omniverse platform, GM plans to create digital twins of its factories, enabling virtual testing and simulations that will ultimately reduce downtime.
Dive Brief:
- GM and Nvidia have enhanced their collaboration to incorporate AI into vehicle manufacturing and autonomous driving technology.
- The Drive AGX platform will facilitate the development of advanced vehicle hardware and AI-powered systems.
- Dave Richardson, GM’s Senior VP of Software and Services Engineering stated, ‘At a time when artificial intelligence is fundamentally changing the world, General Motors is embracing it to enhance manufacturing.’
Dive Insight:
The automotive industry is increasingly shifting towards electric and software-defined vehicles, making partnerships with technology providers vital for maintaining a competitive edge. GM recognizes that modern car buyers seek more customization and convenience, which this partnership with Nvidia aims to fulfill.
According to GM, the vehicle electrical architecture will see significant advancements, including new AI-powered hardware capable of over-the-air updates.
Nvidia’s CEO, Jensen Huang, remarked, ‘The era of physical AI is here, and together with GM, we are transforming transportation.’
This collaboration was announced alongside Nvidia’s unveiling of new chip designs, supporting its vision of utilizing AI across both manufacturing processes and robotics.
The next generation of GM vehicles will incorporate Nvidia’s Blackwell architecture, delivering high-performance computations essential for safe autonomous driving.
With the digital twin technology, GM anticipates improved training for robotics and enhanced efficiency in processes such as assembly line welding.
Mary Barra, GM’s CEO, emphasized, ‘By merging technology with human ingenuity, we unlock new levels of innovation in vehicle manufacturing.’
The new platform is expected to support various upcoming GM models, including the Chevrolet Equinox and GMC Sierra EV.
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