HERE Technologies Unveils AI-Powered Assistant for Vehicles
Las Vegas, CES 2025 | January 6, 2025 – HERE Technologies, a leader in location data and technology, has launched the HERE AI Assistant at the Consumer Electronics Show (CES) 2025. This innovative solution utilizes multiple Large Language Models (LLMs) to provide intelligent, location-aware guidance for passenger and commercial vehicles.
Designed to meet the needs of the automotive industry, the HERE AI Assistant delivers personalized travel planning, allowing users to receive tailored route suggestions based on real-time conditions and personal preferences. For instance, families on road trips can inquire about local landmarks while specifying stops at rest areas, gas stations, or restaurants.
Addressing Complex Queries
The HERE AI Assistant excels in resolving intricate travel requests. Users can ask for nearby amenities such as cafes based on their location or request routes that avoid specific roads while adhering to time constraints.
Innovating Electric Vehicle Routing
This AI solution also combats electric vehicle range anxiety by assisting users in finding charging stations along their routes. A user can request a route with planned stops at charging points, further enhancing the travel experience.
Enhancing Safety and Real-Time Feedback
Future iterations of the HERE AI Assistant will integrate advanced map layers to improve vehicle safety systems. By utilizing precise mapping data, drivers will receive instant alerts about speed limits and hazards in natural language. Additionally, users can contribute to map updates, ensuring information remains current for all.
Support for Logistics and Fleet Management
The integration of the HERE AI Assistant into the HERE WeGo Pro mobile app will provide logistics and fleet managers with real-time routing and fleet management capabilities starting later this year. This functionality enables efficient route optimization and enhanced driver focus on the road.
Denise Doyle, Chief Product Officer at HERE Technologies, stated, ‘By integrating advanced natural language AI with HERE’s industry-leading mapping technology, the HERE AI Assistant transforms user interactions with navigation systems, setting a new benchmark for efficiency and safety in transportation.’
HERE Technologies, with nearly 40 years of experience, continues to lead in mapping and location solutions, enabling innovations across various sectors from logistics to autonomous driving.
For additional details, visit HERE Technologies.
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