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HERE Technologies Launches AI-Powered Guidance Assistant for Transportation

HERE Technologies Introduces AI-Powered Guidance Assistant at CES 2025

LAS VEGAS – HERE Technologies, a leader in location data and technology, has unveiled the HERE AI Assistant, an innovative artificial intelligence (AI) solution aimed at transforming navigation in the automotive and transportation sectors.

This advanced guidance tool leverages Generative AI Large Language Models (LLMs) to offer users seamless, natural language interactions tailored for both personal and commercial travel. From planning road trips to optimizing routes for logistics, the HERE AI Assistant enhances user experiences by delivering precise and instantaneous travel information.

Key Features of the HERE AI Assistant

  • Personalized Travel Plans: The assistant provides customized route suggestions, accounting for preferences and real-time conditions, greatly improving road trip planning.
  • Complex Travel Requests: Users can query locations with multiple criteria, allowing for nuanced travel planning like stopping for coffee.
  • Intelligent Electric Vehicle (EV) Routing: Reduces range anxiety by helping users find charging stations along their route.
  • Safety Improvements: Enhanced vehicle safety features are expected in future versions, integrating real-time map data for alerts on speed limits and hazardous conditions.
  • Real-Time Map Feedback: Users can contribute to map accuracy by reporting alerts such as construction zones and temporary road closures.

As Denise Doyle, Chief Product Officer at HERE Technologies, stated, ‘By integrating advanced natural language AI with HERE’s industry-leading mapping and location technology, the HERE AI Assistant transforms how users interact with vehicle navigation systems.’ The tool promises to set new standards for efficiency and user experience in the transportation industry.

The HERE AI Assistant will be available through the HERE WeGo Pro app, which is set to launch later this year, offering invaluable capabilities for transportation and logistics companies.

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