Introduction

According to a recent Storyblok survey involving 200 businesses and 200 high-value online consumers, the influence of AI tools on consumer behavior is rapidly increasing.

AI Usage Among Consumers

• 40% of consumers regularly use AI services like ChatGPT for product research.
• 17% consider AI their primary source of information for purchasing decisions, following Google (45%) and marketplaces like Amazon (26%).
• 9% rely on a brand’s website for information.

Impact on Brands

• 47% of brands acknowledge that AI and LLMs will significantly alter their SEO strategies, with 20% anticipating a complete overhaul.
• Brands expect AI-driven search engines to change consumer behavior, with 40% predicting more personalized searches and 25% seeing increased trust in search results.
• Only 17% of brands are not preparing to integrate AI into their marketing strategies.

Consumer Trust in AI

Nearly one in five consumers now rely on AI tools as their main source of information for product decisions. This is a significant shift, with 15% of consumers trusting AI more than traditional sources.

Marketing Strategies in the Age of AI

63% of brands report that AI is already impacting their content marketing and SEO strategies. However, 27% are uncertain about how AI will affect their approach, while only 5.5% believe it will have no impact.

Investments in AI Technology

In a previous survey of 1,700 marketing professionals, it was found that 38% of companies are investing in AI technology, while 30% are partnering with providers and 29% are training their staff on AI capabilities.

Conclusion

As Thomas Peham, VP of Marketing at Storyblok, stated, “The speed at which consumers are adopting AI in their everyday lives is unprecedented.” Brands must adapt their marketing strategies to keep pace with these changes and ensure they are delivering quality content that resonates with their audience.

Resources

• Learn more about Storyblok: https://www.storyblok.com
• See case studies: https://www.storyblok.com/case-studies
• View Storyblok’s press kit: https://www.storyblok.com/press
• Explore career opportunities at Storyblok: https://www.storyblok.com/jobs

About Storyblok

Storyblok is a content management system (CMS) that empowers businesses to accelerate content delivery and create innovative digital experiences. Leading brands like Adidas and T-Mobile utilize Storyblok to enhance their content strategies.

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