Introduction

The media and broadcast industry is increasingly optimistic about the adoption of artificial intelligence (AI). A recent study by Caretta Research, in collaboration with TVBEurope and TV Tech, reveals that most companies in this sector view AI positively, although they are adopting a cautious ‘wait and see’ approach.

Current AI Applications

Many broadcasters are already integrating AI into ‘back office’ processes. A significant 85% of respondents believe AI will have a profound impact on the industry’s economics. However, there is still uncertainty about its long-term effects, especially in areas like speech-to-text and automation.

AI’s Role in the Workforce

Contrary to fears of AI replacing human jobs, the study found that AI is seen as a tool to assist humans. For instance, 44% of technology buyers believe AI will enhance automated production of clips and highlights, while 33% see its potential in summarizing and transcribing tasks.

Challenges and Governance

Despite the enthusiasm, there are barriers to AI adoption. A significant 43% of technology buyers cite a lack of skilled personnel as a major hurdle, and 41% are concerned about biased outcomes. Governance remains a contentious issue, with differing views on its necessity between buyers and vendors.

Conclusion

Robert Ambrose, co-founder of Caretta Research, highlights the industry’s confidence in AI, noting that the primary concern is not AI itself but the change it brings. The full survey results will be published by TVBEurope and TV Tech soon. For more details, visit the source.

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