Introduction to AI at IBC 2024

The International Broadcasting Convention (IBC) 2024 is set to be a pivotal event for the media and entertainment industry, with a strong focus on artificial intelligence (AI). As AI technology matures, industry professionals are eager to explore its practical applications beyond theoretical discussions.

From Hype to Reality

AI has been a buzzword at trade shows, but 2024 marks a turning point. Benjamin Shirley from MainConcept highlights the industry’s eagerness to see tangible AI applications. Lelde Ardava from Veset echoes this sentiment, emphasizing the demand for real-life solutions.

Practical Applications Across the Media Supply Chain

AI’s applications in media are diverse, from content creation to distribution. Jose Puga of Imaginario AI notes promising areas like video curation and content personalization. Hannah Barnhardt of TMT Insights discusses AI’s role in editorial detection and quality control.

Balancing Innovation and Practicality

As AI evolves, media companies face challenges in adopting these tools effectively. Jose Puga advises strategic engagement with AI vendors to avoid obsolescence. Aaron Kroger from Dalet emphasizes the need for flexible solutions adaptable to various workflows.

Efficiency and Cost-Effectiveness

AI adoption is driven by the potential for increased efficiency. Kroger highlights the importance of automation in reducing manual labor, allowing resources to focus on creative tasks. James Gilbert from Rohde & Schwarz discusses the ongoing cloud debate and AI’s role in doing more with less.

Looking Ahead

AI’s impact on media is expected to grow, with new AI filmmakers driving a golden era of content creation. IBC 2024 will showcase AI’s tangible impact on media workflows, offering insights into the future of broadcasting.

IBC 2024 Spotlights AI Innovation

IBC 2024 will emphasize AI, featuring hands-on demos and discussions. Key features include the AI Tech Zone, conference sessions, and the AI Media Production Lab. Maria Rua Aguete of Omdia highlights AI’s growing industry impact, with media AI spend projected to reach $13 billion by 2028.

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