Introduction to the Partnership
AI-Media, a leader in AI-powered captioning, has partnered with ITV, the UK’s largest commercial broadcaster, to enhance accessibility and efficiency in captioning services. This collaboration is a significant step in leveraging AI technology for better broadcast services (link).
Why is This Partnership Important?
David Padmore, ITV’s Director of Accessibility, highlights the importance of adopting new technologies to meet diverse audience needs. The partnership allows ITV to streamline captioning workflows using AI, maintaining high accuracy and reliability.
How Does the Technology Work?
The partnership focuses on AI-Media’s LEXI live automatic captioning solution, which integrates with ITV’s infrastructure. This includes using AI Media’s SDI Encoder Pro Cards to deliver captions as VANC embedded data. The Alta product will also support ITVX and other IP video workflows.
What Are the Benefits?
Traditionally, ITV required significant staffing for regional news captioning. Automation through AI-Media’s LEXI reduces resource needs, cuts costs, and enhances accessibility. The system’s reliability and reduced latency improve service quality.
How Was the Transition?
The implementation was smooth, with no disruptions to ITV’s playout solutions. This flexibility facilitated an easy transition to the new system.
What Role Does the ITV Team Play?
ITV’s captioning team remains vital, developing bespoke topic models for accuracy and relevance. Automation allows for more regional news captions, benefiting a wider audience.
Why Did ITV Choose AI-Media?
John Peck, VP of International Sales at AI-Media, notes that ITV chose them for their robust infrastructure and experience in regulated markets. This partnership enhances ITV’s efficiency and confirms their innovative stance in the European access services community.
Conclusion
ITV’s collaboration with AI-Media underscores its commitment to enhancing viewer experience and leading in accessibility and innovation.
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