Introduction to Kuaishou’s AI Initiatives

Chinese video-sharing platform Kuaishou Technology is intensifying its focus on AI-powered video generation models. This strategic move aims to provide enhanced data traffic support for premium content creators, thereby accelerating its monetization efforts and improving high-quality video content production.

Monetization and User Engagement

Cheng Yixiao, founder and CEO of Kuaishou, highlighted that over 23 million content providers have earned income from the platform in the past year. Notably, the number of creators earning more than 10,000 yuan monthly has increased by 14% year-on-year. With nearly 400 million daily active users, the platform sees over 40 million works uploaded daily, and active creators with over 10,000 followers have grown by 20% annually.

The Kling AI Model

Kuaishou recently updated its self-developed Kling AI model, introducing features like improved video quality, monthly subscription services, and image-to-video capabilities. Currently, Kling boasts over 1.6 million users and has generated more than 16 million videos. This development is part of Kuaishou’s broader strategy to commercialize products in the competitive AI video generation market, following the lead of US-based OpenAI.

Future Prospects and Challenges

Looking ahead, Kuaishou plans to enhance the Kling AI model further and explore more B2B monetization opportunities. The company is also investing in data flow support and algorithm upgrades for content creators and livestream hosts. In the second quarter, its e-commerce business’s gross merchandise volume grew by 15% year-on-year to 305.3 billion yuan.

Expert Insights

Ma Shicong, an analyst with Analysys, noted Kuaishou’s strengths in AI, video, livestreaming, and algorithms. The company aims to expand its footprint in the AI-generated content segment amid competition from local rivals like Douyin. Pan Helin, from the Expert Committee for Information and Communication Economy, emphasized the need for efficient data circulation and expanded application scenarios for video generation models.

Conclusion

With nearly 1.1 billion netizens in China, short-video users account for 95.5% of the total, according to the China Internet Network Information Center. Kuaishou’s efforts in AI video generation are poised to significantly impact content creation and monetization in this rapidly evolving digital landscape.

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