On September 5, Samsung Electronics showcased its vision of “AI for All” at IFA 2024 in Berlin, Germany. The event highlighted Samsung’s commitment to making AI accessible and its transformative potential in creating a more connected, sustainable, and inclusive world. [source]

AI for All: Like Sprinkling Magic Dust Into Everyday Life

Benjamin Braun, Samsung Europe’s Chief Marketing Officer, opened the event by celebrating IFA’s 100-year history. He demonstrated how Samsung’s AI technologies could reimagine historical moments, such as Albert Einstein’s 1930 keynote, using AI Upscaling and Galaxy AI.

AI Meets World: More Inclusive and Sustainable

Dr. Chris Brauer from Symmetry highlighted findings from Samsung’s Mobile AI Report, noting that frequent mobile AI users report a higher quality of life. Katharina Mayer from Samsung Electronics discussed how AI Energy Mode in SmartThings can significantly reduce energy consumption in appliances.

AI Meets You: More Productivity, Simplicity and Enjoyment

David Feng from Intel emphasized the collaboration with Samsung, combining Core Ultra processors with Samsung’s mobile technology to enhance AI experiences. Deborah Honig from Samsung UK introduced SmartThings Pro, a new platform for businesses to manage connected devices efficiently.

Stephanie Chosen from Samsung UK shared insights on the Samsung Health app, used by over 64 million people, and the potential of Samsung AI TV as a smart home hub. The event concluded with Benjamin Braun capturing a selfie using the Galaxy Z Flip6, demonstrating Samsung’s innovative gesture control technology.

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