SM Entertainment and LG U+ are joining forces to utilize the telecommunication company’s generative AI program for the upcoming virtual singer nævis. This collaboration was announced on Sunday following a business agreement signed on Thursday at SM Entertainment’s headquarters in Seongsu-dong, eastern Seoul. The signing ceremony was attended by key figures from both companies, including SM Entertainment’s co-CEO Tak Young-jun and LG U+’s executive vice president Chung Sue-hyun.

What is nævis?

nævis is set to debut on September 10 as SM Entertainment’s first official virtual artist. The singer’s voice is AI-generated, and the content will be produced in both 2-D and 3-D formats. LG U+ will assist in creating promotional materials, including music videos, short-form videos, concept photos, and merchandise.

What does this partnership mean?

According to Tak Young-jun, the collaboration signifies a significant step towards technological innovation in content creation. “The collaboration between SM Entertainment’s virtual artist nævis and LG U+’s generative AI ixi-GEN goes beyond a simple business partnership,” he stated.

What are the expectations?

Chung Sue-hyun expressed optimism about the partnership, stating, “We at LG U+ believe that digital innovation is providing our customers with new and fun experiences.” The collaboration aims to create a strong synergy in marketing and branding, positioning both companies as leaders in AI technology.

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