The Rise of AI in Fashion
Artificial intelligence has become an integral part of the fashion industry, influencing supply chains, demand forecasting, product design, and more. But one of its most exciting applications is making on-demand fashion a reality.
Introducing Resonance One
Resonance One, a new platform launched this month, leverages AI to offer an end-to-end self-service solution for on-demand fashion. According to cofounders Lawrence Lenihan and Christian Gheorghe, AI is crucial for its operation (link).
How Does It Work?
The platform allows brands to design and produce garments within weeks. Previously a white-glove service, it now features a user-friendly interface that brands can navigate independently, thanks to AI integration.
Advanced Design and Production
Resonance One combines cutting-edge design technology with innovative production methods, allowing for direct printing of textures and colors onto fabrics. This results in high-quality garments that accurately reflect the chosen designs.
Environmental and Economic Benefits
On-demand fashion reduces waste and increases profitability by minimizing overproduction. Over 30 brands, including Rebecca Minkoff and The Kit., have tested the platform, providing valuable feedback for its development.
Ownership and Transparency
While the platform is accessible to all, brands must subscribe and share revenue. Resonance One emphasizes provenance, using a library system to track intellectual property, reminiscent of blockchain technology.
The Future of Fashion
With its official launch, Resonance One opens new possibilities for brands and independent designers to create and produce custom designs. This marks a significant step towards the long-envisioned concept of on-demand fashion, bridging the gap left by 3D printing.
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