Lifestyle Innovations Unveiled

Seoul: At the upcoming Consumer Electronics Show (CES) 2025, LG Electronics plans to introduce its new mobility experience (MX) platform. The company aims to showcase how artificial intelligence (AI) and Internet of Things (IoT) technologies can transform automobiles into personalized and multifunctional spaces.

The MX platform, according to LG, aspires to create a personalized environment that can function as a creative studio, a room for relaxation, or even a cinema for movie-watching.

Transforming Mobility Experience

During the event in Las Vegas next Tuesday (US time), LG will exhibit a concept vehicle based on the MX platform with a presentation theme titled “Lifestyle Solution for Mobility.” This initiative aligns with LG Electronics’ broader vision known as the “AI Home Era,” which aims to extend the benefits of AI and smart appliances into vehicles and commercial spaces.

As stated by the company, “The MX platform offers a new space solution that combines LG Electronics’ advanced home appliance technologies with its AI Home concept.” This signifies LG’s commitment not only to household innovations but also to smart mobility.

Samsung’s Strategic Vision Unfolds

In parallel, Samsung Electronics has outlined its strategic priorities for the new year. The company emphasizes aggressive innovation as key to leading in a future driven by artificial intelligence.

Co-CEOs and Vice Chairmen Han Jong-hee and Jun Young-hyun shared insights in a New Year’s message, asserting the pursuit of “super-gap technologies” to retain a competitive advantage in the evolving AI landscape. They remarked, “We are now standing at a turning point of AI technology that requires bold innovation beyond traditional paths to succeed. Let’s position ourselves as the undisputed leader in AI with advanced intelligence.”

Investing in the Future

Samsung’s executives have pledged to proactively discover new products and innovative business models while investing significantly in future technologies and talent. They emphasized that, “We have reinforced our AI and quality-focused organizations to strengthen our technological competitiveness and ensure excellence,” motivating their workforce to strive for leadership in both technology and quality.

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