Making Science Launches New AI Division to Revolutionize Marketing Strategies
MADRID—Making Science (BME Growth: MAKS), a leading technology and digital marketing consultancy, has recently unveiled its new technology division, RAISING. This initiative blends business expertise with data science to create advanced solutions centered around Artificial Intelligence (AI), aiming to transform brand marketing strategies through predictive and automated technologies.
AI-Based Solutions to Transform Marketing
RAISING introduces a series of innovative tools designed to enhance its technological offerings. Among these is ad-machina, Making Science’s flagship technology, which employs generative AI to automate the creation and multi-platform activation of personalized advertisements in real-time. Proven to achieve up to 30% more conversions on platforms like Performance Max and Meta, this tool adapts text, images, and videos dynamically to meet market and user demands.
Another prominent feature of RAISING is Gauss AI, which forecasts user behavior and optimizes attribution, measurement, and media planning strategies. This system aids companies in pinpointing the most impactful interactions, thus increasing campaign effectiveness.
A Step Forward in Technological Innovation
The launch of RAISING solidifies Making Science’s commitment to technological advancement in marketing. Founder and CEO José Antonio Martínez Aguilar stated, ‘With the launch of RAISING, we reaffirm our commitment to innovation and our ability to deliver disruptive technology solutions that transform how brands engage with their audiences.’
In conjunction with this launch, Making Science announced a fully paid capital increase of €10 million in its subsidiary, Making Science Marketing & AdTech, highlighting its dedication to growth and expansion.
For further details, visit Making Science’s official site.
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