Meet Aitana, the AI Model Redefining Influencer Culture
Aitana, a 25-year-old pink-haired virtual model from Barcelona, has emerged as a leading figure in the world of social media influencers, earning remarkable sums for her digital presence.
Created by Rubén Cruz, the founder of The Clueless agency, Aitana was developed during a troubling time for Cruz, who faced difficulties in securing clients. He stated, ‘We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control.’
To tackle the challenge, Cruz and his team designed Aitana, who possesses almost perfect physical attributes. Her virtual nature allows her to earn up to €10,000 a month, with an average income of around €3,000 per campaign.
How Aitana Captivates Her Audience
Aitana’s success is reflected in her income structure; she generates approximately €1,000 per advertisement. Recently, she became the face of Big, a sports supplement brand, and also shares photos on Fanvue, a platform akin to OnlyFans.
With over 343,000 followers on Instagram in just a year and a half, Aitana’s photos garner thousands of interactions. Cruz remarked, ‘One day, a well-known Latin American actor texted to ask her out. This actor had no idea Aitana didn’t exist.’
Creating Life from Algorithms
The team’s process involves weekly meetings to plan Aitana’s fictional life. ‘In the first month, we realised that people follow lives, not images,’ said a graphic designer. This has led to a carefully crafted personality for Aitana, shaped through feedback from followers.
While her aesthetic may echo trends among real influencers, Cruz emphasizes that their approach aims to give brands more control over their representation. He noted that the digital model is designed based on societal trends, making her relatable yet aspirational.
The Impact of Digital Models
The emergence of Aitana marks a shift in the influencer landscape, sparking interest from brands keen to utilize virtual models. Cruz stated, ‘They want to have an image that is not a real person and that represents their brand values.’
However, the rise of virtual influencers isn’t without criticism. Concerns about unrealistic beauty standards impacting younger generations persist, to which Cruz responded, ‘The world in general is sexualised. If we don’t follow this aesthetic, brands won’t be interested.’ Aitana’s story represents a fascinating intersection of technology, marketing, and digital culture, prompting ongoing discussions about the future of influencer marketing.
- 0 Comments
- Spain
- Virtual Influencers