Netflix Tests AI Search Engine
In an innovative move, Netflix has begun testing a new AI search engine that aims to transform how subscribers discover content on its platform. According to a report by Bloomberg, this tool is powered by OpenAI, the same organization behind ChatGPT.
Unlike traditional search functions that are limited to looking up titles, genres, or actors, this AI search engine enables users to search based on various criteria, including mood and other personalized queries. This function suggests that users might communicate with the system using natural language, enhancing the overall user experience.
While Netflix is no stranger to AI—utilizing such technology to inform its recommendation algorithms based on viewing history—this new development represents a significant leap forward in user interaction.
Merging Technology with Creativity
Despite the innovation, Netflix is aware of the pushback from the creative community regarding AI. The company has made clear statements to assure its audience that it will not use AI as a replacement for filmmakers, screenwriters, or actors, acknowledging the importance of human creativity in the industry.
Currently, the AI search engine is in a testing phase, exclusively available to select subscribers on iOS devices in Australia and New Zealand. Users must specifically opt-in to experience this new feature, with plans to expand testing to other regions, including the United States, in the near future.
