Transformative Use of AI in Social Services

The United Way in Orange County, California, is setting a benchmark with its innovative integration of artificial intelligence (AI) to enhance community services aimed at improving the lives of at-risk individuals.

A Modern Approach to Traditional Charity

For the past six years, the Orange County branch of the United Way has embarked on a profound technology modernization initiative. This has empowered the organization, which manages over 3,000 social service programs, to transition from a traditional charity to a sophisticated technology provider.

COVID-19: A Catalyst for Change

The push for technological advancement began in earnest in 2020, motivated in part by the COVID-19 pandemic, which reshaped many service delivery models. The expansion led to the establishment of a dedicated tech team equipped for application development and data analytics to better serve those at risk of homelessness.

Data-Driven Solutions for Homeless Services

At the heart of the organization’s efforts is an enhanced Homeless Management Information System (HMIS) that aids in data sharing among more than 1,000 service providers. This system is essential for coordinating care and addressing the needs of the homeless population effectively.

Pioneering Predictive Analytics

The integration of AI has allowed the United Way to analyze vast amounts of shared data to foresee potential care needs. Chris Ticknor, the chief transformation officer, stated, ‘We’re actually doing something pretty innovative.’ This innovation paves the way for preventative measures in social services, which Ticknor described as the ‘holy grail’ of the field.

Impact and Outreach

Through technology, the Orange County United Way has distributed over $91 million in assistance to approximately 10,000 families in 2022 alone, addressing various needs from financial aid to housing navigation.

Building a Network of Care

The organization has also developed a closed-loop referral system, which efficiently connects service providers and tracks outcomes. This not only enhances care coordination but reduces complexity for both providers and individuals seeking assistance.

Cost-Effective Solutions

Utilizing AI has proven to be economically viable as well, with the average annual expense to house someone being about $100,000, contrasted against a mere $2,000 for preventative interventions.

Looking Ahead

As the United Way continues to evolve, it aims to refine its use of AI to further streamline service delivery, ensuring that those in need receive timely and effective support.

Conclusion: A Model for Nonprofits

The Orange County United Way’s commitment to innovation serves as a guiding example for nonprofit organizations nationwide aiming to leverage technology in addressing complex social challenges.