Samsung Unveils Vision AI at CES 2025
At CES 2025 on Sunday, Samsung unveiled its latest innovations in AI-powered display technologies. Vision AI, as it is called, is designed to transform TVs and other smart devices into interactive, intelligent companions.
The Korean tech giant released a short video ad imagining how Vision AI could enhance a family’s viewing experience at home. Viewers can watch it at the top of this page.
At the core of Samsung Vision AI are personalized features that redefine how users interact with their screens. Here’s a summary of some key features:
- Click to Search: Offers instant information about what’s on screen, whether it’s identifying an actor or exploring displayed content, without interrupting the viewing experience.
- Live Translate: Uses on-device AI to eliminate language barriers with real-time subtitle translations, allowing seamless enjoyment of global content.
- Generative Wallpaper: Transforms screens into personal art canvases, allowing users to create images that suit their taste or occasion.
- Samsung Food: Identifies food seen in shows, delivers recipes to screens, links to smart refrigerators for ingredient identification, and offers ordering options for missing ingredients.
Samsung Vision AI also enhances picture and sound quality, utilizing on-device AI to analyze content and adjust visuals and audio for an optimized home theater experience.
With Vision AI, Samsung’s advertisement claims, ‘TV gets to know you. Who you are, what you love, so you can explore so much more.’ It emphasizes that the TV of tomorrow focuses not just on content, but also on the viewer’s experience.
Interestingly, the ad hints that Vision AI might even determine what a family pet enjoys watching. Further tests of this innovative technology are expected in the coming months.
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