Transforming Mobile Technology with AI: 2024 Overview

In 2024, the mobile technology landscape shifted to software, with Samsung and Google leading advancements in artificial intelligence (AI) integration. The South Korean electronics maker emerged as an early adopter, but it could not have done it without the US-based software giant that quickly followed with its own mobile AI innovations.

Samsung: First Mover Advantage

Samsung strengthened its leadership in the mobile AI space by integrating AI functionalities into its flagship smartphones released earlier this year, well ahead of competitors. Devices such as the Galaxy S24 series showcased generative AI tools for image enhancement, advanced voice assistants, and real-time language translations. The combination of Samsung’s One UI and hardware enhancements created AI-driven experiences tailored for both personal and professional use.

Moreover, Samsung’s collaboration with Google allowed it to offer features like live transcription and personalized device experiences, distinguishing itself as an innovation leader in 2024.

Google: Technology Enabler

Google maintained its momentum by embedding AI throughout the Android operating system. The Pixel 9 series exemplifies this, featuring tools like Magic Eraser and AI-powered call screening that enhance user accessibility.

Beyond hardware, Google focused on optimizing its cloud infrastructure to support AI services across Android devices, integrating AI into services like Gemini Assistant, ensuring broader reach and practical applications that boost productivity.

Apple: Still Loading…

While Samsung and Google raced ahead with generative AI, Apple remained more conservative. The iPhone 16 series saw improvements in performance and camera technology, yet Apple did not introduce extensive AI features compared to its competitors. Their focus continued to emphasize privacy and security, prioritizing on-device AI processing over cloud solutions.

In 2024, Apple chose a steady path rather than aggressive AI strategies.

Looking Ahead

As we look to the future, the momentum created by Samsung and Google in artificial intelligence is anticipated to continue into the next year. Samsung’s next suite of mobile AI features is expected to debut at the Galaxy Unpacked event in January 2025. Meanwhile, Apple’s cautious approach may serve it well in the long run by aligning with themes of privacy and security.