The emergence of artificial intelligence (AI) technologies in the media and entertainment sector is a hot topic for many industry professionals. A recent poll conducted during the AI: from hype to reality webinar by TVBEurope reveals that most participants feel it is still too early to assess AI’s overall impact on the industry.
Poll Overview
The webinar, conducted in partnership with TV Tech and Avid, sought opinions from industry attendees regarding the effects of AI technologies in broadcasting and media. The poll presented five primary options for respondents to express their views on AI:
- AI technology is transforming the creative process.
- AI technology is transforming the economics of the media industry.
- AI technology is mostly hype and will settle down into ‘just another tool.’
- AI technology is leading to new competition for the established media industry.
- It’s still too early to tell what impact AI technology is really having on our business.
The most chosen response was the latter, with 35% of votes indicating uncertainty about AI’s true influence. This was closely followed by the notion that AI is transforming the creative process, which garnered 23% of votes.
Insights from Industry Professionals
The responses also highlighted diverse sentiments regarding AI’s role within the economic structures of the media sector, with 17% asserting its transformative effect, while 13% noted its competitive implications. Only 9% of attendees believed AI would eventually be seen as ‘mostly hype.’
Webinar Highlights and Future Events
During the webinar, panelists including Robert Ambrose of Caretta Research, Avid’s Craig Wilson, and Seth Hallen from the Hollywood Professional Association discussed AI’s current industry applications, needs, and challenges. Subjects ranged from production impacts to technology buyer demands.
Participants can view the entire webinar here. Additionally, a follow-up event focused on AI’s impact within newsrooms is scheduled for December 3rd at 3 p.m. GMT, featuring industry experts including Jon Roberts and Rowan de Pomeria.
