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AI’s Rapid Advancement and Business Adaptations

Illustration depicting AI

NEW YORK — As artificial intelligence continues to grow rapidly, businesses are adapting to leverage its potential amid a landscape of opportunities and risks. Recently, Dan Priest, the Chief AI Officer at PwC, shared insights into AI’s impact on businesses and society.

Priest highlighted that 2024 was pivotal for proving AI’s value, with 2025 focusing more on scaling implementation across various sectors. He indicated that PwC made a strategic decision to appoint a Chief AI Officer to maximize AI’s potential responsibly, stating, ‘We were motivated to ensure we are utilizing AI to best serve our clients.’

The Adoption of AI in Businesses

AI’s integration is evident across industries, as nearly half of respondents from a recent Fortune 1000 survey reported embedding AI in their workflows. Priest emphasized the necessity for companies to meet consumer demands with personalized offerings, enabled significantly by generative AI.

For instance, cruise lines now use AI personalization engines to tailor catering options to individual preferences, moving beyond mere predictive analytics.

Challenges and Risks of AI Deployment

However, as organizations embrace AI, they must remain vigilant about its limitations. Priest pointed out incidents where poorly implemented AI misinformed customers. He remarked on the importance of a ‘maturity test’ to ensure that customer-facing technologies are reliable and secure.

The Growing Risks for Generation Beta

Generation Beta and AI

As AI technology evolves, the implications for Generation Beta, children born from 2025 onward, are significant. Mark McCrindle, a noted researcher, contends that the first cohort growing up entirely within the AI ecosystem faces both advantages and challenges in education and safety.

Data shows that a staggering 68 percent of those surveyed in Nepal are aware of generative AI, with 46 percent actively utilizing it for educational purposes. However, experts warn about the potential risks, including negative impacts on creativity and critical thinking, as well as exposure to inappropriate content.

Call for Regulation and Future Preparedness

Nepal’s Governor-General, Reverend David Tiva Kapu, emphasized the need for robust policies governing the use of social media and AI, calling for a balance between utilizing AI’s benefits while addressing its challenges. ‘Regardless of the risks, we need to ensure that AI positively contributes to our society,’ he stated during his New Year’s address.

Experts agree that training and disaster preparedness are crucial as technology becomes more pervasive in daily life. It’s clear that immediate action is essential to harness AI’s potential effectively while safeguarding future generations.

Conclusion: Preparing for the AI-Driven Future

As society stands on the brink of an AI-driven future, the question remains: How can we create a safe and inclusive environment for the youngest generations, enabling them to thrive while navigating the complexities of artificial intelligence?