Almost Half of Multinational Companies Expand Use of AI and Technology
LONDON, April 14, 2025 – A survey conducted by Towers Watson, a WTW business, reveals that nearly 46% of multinational company headquarters are set to expand their use of employee-facing technology. This initiative focuses on improving benefits management using AI and advanced technologies, thereby enhancing employees’ decision-making and navigation through their benefits.
The survey highlights a significant trend towards personalized benefits strategies, driven by advancements in technology and the analysis of employee data. A remarkable 52% of HQs reported that utilizing data-driven insights is a high priority for improving the employee benefits experience.
Firms are recognizing the importance of aligning their benefits programs with their overarching company missions and Employee Value Propositions (EVP). This strategic alignment signals a commitment to employee welfare while also projecting the company’s identity. A majority of multinational headquarters are investing in raising awareness about available benefits.
‘Benefits have become valuable to employees, investors and leaders because they both support employees’ all-around health and signal what a company stands for. – Nigel Bateman, Managing Director, Global HQ Solutions at Towers Watson
Nigel Bateman emphasized the growing value of benefits, stating, ‘Leading companies are setting global minimum standards for benefits. The use of advanced technologies enhances their strategies to listen to employees’ needs.’
Key Strategic Focus Areas
- Talent Attraction and Retention: 65% of companies highlighted the importance of benefits in attracting and retaining employees.
- Cost Control and Spend Optimization: 75% of HQs are prioritizing cost management strategies, with 58% actively managing benefits budgets.
- Employee-Centric Approaches: 79% of organizations are dedicated to promoting benefits and raising awareness among employees.
- Global Involvement: 70% of multinational HQs have implemented global minimum standards for benefits.
- Cross-Border Strategies: 50% of HQs are planning to adopt cross-country approaches to benefits management.
According to Gaby Joyner, Head of Employee Experience at Towers Watson, ‘Effective employee listening programs are crucial to bridge the gap between what companies offer and what employees want. Companies must improve engagement with benefits to enhance the employee experience.’
About the Survey
The findings are based on a survey conducted between September and October 2024, which included insights from 264 global organizations across various sectors regarding their employee benefit strategies.
About WTW
WTW (NASDAQ: WTW) is dedicated to providing data-driven solutions in people, risk, and capital management through its global insights and local expertise.
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