(Reuters) – Edgar Bronfman is strategizing to elevate Paramount Global by forming alliances with major technology firms such as Amazon.com and Apple. This initiative aims to bolster the company’s streaming TV operations, according to a report from Bloomberg News on Saturday, which cited sources familiar with his plans.

Why Partner with Tech Giants?

By collaborating with established tech companies, Paramount seeks to leverage their technological expertise and vast user bases to enhance its streaming services. This could potentially lead to improved content delivery and user engagement.

What Does This Mean for Viewers?

For viewers, these partnerships could translate into a more robust streaming experience, with access to a wider variety of content and possibly innovative features that improve usability.

(Reporting by Nilutpal Timsina in Bengaluru, editing by Deepa Babington)