At SXSW 2025, musician and entrepreneur will.i.am discussed the importance of responsible AI technology use and envisioned a future where data ownership is a human right. Known for his innovative spirit, he highlighted how AI could enhance creativity while emphasizing the need for an ethical framework, referring to it as an ‘AI Constitution’.
The Intersection of Music and Technology
will.i.am, a co-founder of the Black Eyed Peas, has been instrumental in merging technology with music. His latest collaboration with LG focuses on the new XBoom speakers, designed to redefine audio experiences. He mentioned, ‘We brought a studio mastering high-quality perspective to the tuning of these speakers, ensuring the sound experience is alive and expressive.’
Advocating for AI Rights
As he spoke passionately, he stated, ‘Exploitative use of AI is social media. We already have it. It’s called ‘You don’t own your data’.’ His call for an AI Constitution aimed to ensure transparency and security in data handling while promoting a culture of collaboration and innovation.
Partnerships for Progress
will.i.am also discussed the importance of partnerships in technology, revealing plans with Qualcomm and Mercedes to expand the impact of AI in different sectors. He noted, ‘Partnerships make the world go round, people validate the vision.’
Looking Forward
His insights into the direction of AI and its potential impact on various sectors underscored a visionary approach. With significant investments in technology and innovation, will.i.am aims to create a future where creativity and technology coexist harmoniously. In an era where data privacy and ownership are paramount, his push for a collective movement towards ethical AI use stands as a critical conversation piece moving forward.
