Introduction
(CNN) – Taco Bell is expanding the use of artificial intelligence voice technology in its drive-thrus to hundreds of locations in the United States by the end of the year.
Announcement from Yum! Brands
Taco Bell’s parent company, Yum! Brands, made the announcement on Wednesday. The technology is already being utilized in over 100 locations across 13 states.
Future Plans
Taco Bell operates more than 7,400 locations and aims to implement this technology across all its brands, including KFC and Pizza Hut.
Impact on Employees
The company assures that voice AI will not replace any workers; instead, it will allow them to focus on other priorities. When AI takes the drive-thru order, a worker is always available to listen and intervene if there are any issues or confusion.
Industry Trends
A number of other fast food chains have been experimenting with voice AI at their drive-thrus. However, McDonald’s discontinued its trial after receiving numerous complaints from customers regarding incorrect orders.
Conclusion
As Taco Bell embraces AI technology, it raises questions about the future of fast food service. Will this technology enhance customer experience, or will it lead to more complications? Only time will tell.
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