OpenAI Introduces SearchGPT

SAN FRANCISCO — ChatGPT maker OpenAI showcased a new web search product, SearchGPT, directly challenging search giant Google. This innovative tool aims to transform how users interact with the web through chatbots.

What is SearchGPT?

The free tool features a search box akin to traditional search engines, allowing users to ask follow-up questions in a conversational manner for more precise answers. Initially, SearchGPT will be accessible to a select group of users and publishers before being integrated into ChatGPT.

How Does It Compare to Google?

Since the launch of ChatGPT in November 2022, analysts have speculated that chatbots could revolutionize web browsing. While these bots utilize vast amounts of information from the internet, they also have a tendency to generate inaccurate data. AI companies are attempting to enhance reliability by integrating chatbots with search engines. For instance, ChatGPT currently uses Bing to provide updated information for certain queries.

Google’s Response to AI Search

In May, Google began implementing generative AI in its search features, testing AI-generated answers at the top of search results. However, the outcomes have been inconsistent, with some responses being nonsensical. A Google spokesperson has not commented on these developments.

Concerns from Publishers

Publishers, including newspapers and individual bloggers, have expressed concerns that AI-generated answers could jeopardize their businesses. Many rely on Google for traffic and revenue, leading to a complicated relationship with the search giant.

OpenAI’s Approach to Publishers

OpenAI aims to position itself as an ally to publishers by forming partnerships with organizations like News Corp and the Atlantic. The new search tool will credit sources and provide links, as highlighted in OpenAI’s blog post.

AI Tools in News Organizations

News organizations are developing their own AI tools to compete with tech companies. For example, The Washington Post launched a “Climate Answers” bot to address readers’ climate change inquiries.

Concerns Among Journalists

Some journalists, including those at companies partnering with OpenAI, are apprehensive about AI potentially replacing their roles. The union representing Atlantic workers expressed being “deeply troubled” by OpenAI’s collaboration.

Future of Search with OpenAI

OpenAI has indicated plans to enhance the user experience in areas like commerce, suggesting the possibility of advertisements, which would further challenge Google’s established business model.