AI washing is a prevalent issue in the tech industry, where companies overstate their use of artificial intelligence to attract market attention, often without substantial AI involvement. Experts warn of the risks, including financial loss, security vulnerabilities, and erosion of trust in genuine AI solutions. To spot AI washing, businesses should examine the actual role of AI in products and demand evidence of impact. Regulatory bodies are beginning to enforce stricter standards to ensure truthful marketing and protect consumers from misleading claims.