Amazon’s Call for Global Alignment on Responsible AI

A year after leading American Big Tech companies agreed to the Biden administration’s voluntary commitments to manage the risks posed by artificial intelligence (AI), Amazon stated the necessity for global alignment on responsible AI measures.

“It’s now very clear we can have rules that protect against risks, while also ensuring we don’t hinder innovation,” said David Zapolsky, senior vice president, global public policy and general counsel at Amazon, in a Monday (July 22) article posted on the company’s website. “But we still need to secure global alignment on responsible AI measures to protect U.S. economic prosperity and security.”

Responsible Deployment of AI Technology

One way to achieve responsible AI is for all companies in the AI field to commit to its responsible deployment. This could involve measures like those taken by Amazon, such as embedding invisible watermarks into tools that generate images to reduce the spread of disinformation.

Transparency in AI Development

Moreover, companies should be transparent about their AI development and deployment processes. Amazon has created AI Service Cards that inform Amazon Web Services (AWS) customers about the limitations of its AI services, responsible AI best practices, and how to build AI applications safely.

Collaboration and Information Sharing

Collaboration and information sharing among companies and governments are crucial for responsible AI. Zapolsky pointed to the U.S. Artificial Intelligence Safety Institute Consortium, established by the National Institute of Standards and Technology to advance research and measurement for AI safety.

“For the U.S. and our allies to unlock the benefits of AI while minimizing its risks, we must continue to work together to establish AI guardrails that are consistent with democratic values, secure economic prosperity and security, ensure global interoperability, promote competition, and enhance safe and responsible innovation,” Zapolsky emphasized.

Voluntary Commitments from Major Tech Companies

On July 21, 2023, the White House announced that Amazon, Anthropic, Google, Inflection, Meta, Microsoft, and OpenAI made voluntary commitments to promote safe, secure, and transparent AI development.

These commitments encompass a range of measures aimed at better understanding the risks and ethical implications of AI while enhancing transparency and minimizing the potential for misuse.

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