Introduction to ProRata.ai
Company Gains Early Support From Media Companies and News Publishers Including The Financial Times, Universal Music Group, The Atlantic, Axel Springer and Fortune
PASADENA, Calif., August 06, 2024–(BUSINESS WIRE)–Idealab Studio, a leading technology incubator, today announced the launch of ProRata.ai, a company founded to enable generative artificial intelligence platforms to fractionally attribute and compensate content owners. Bill Gross, founder and CEO of Idealab Studio, and widely known as the inventor of pay-per-click keyword Internet advertising, will serve as the company’s CEO.
How Does ProRata Work?
ProRata’s technology enables generative AI platforms – for the first time – to accurately attribute and share revenues on a per-use basis with content owners. This innovative attribution technology aims to protect and reward creators while preventing unreliable content from influencing AI-generated answers.
What Do Industry Leaders Say?
“Current AI answer engines rely on shoplifted, plagiarized content,” said Bill Gross CEO, ProRata. “This creates an environment where creators get nothing, and disinformation thrives. ProRata is pro-author, pro-artist, and pro-consumer. Our technology allows creators to get credited and compensated while consumers receive attributed, accurate answers. This solution will lead to a broader movement across the entire AI industry.”
According to John Ridding CEO, Financial Times Group, “There is an urgent need and opportunity to align the incentives of AI platforms and publishers in the interests of quality journalism, the reader, and respect for intellectual property.”
ProRata’s Vision
ProRata is committed to ensuring that generative AI compensates and credits creators of all kinds for the use of their material. The company is working closely with media and entertainment companies, as well as over 100 noted authors, to refine its platform.
Conclusion
ProRata’s mission is to build a healthier and fairer information ecosystem that encourages accurate and authoritative journalism while rightly rewarding those who produce it. For more information, please visit prorata.ai.
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