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Apple’s iPhone 16 Will Keep Sales Stable Until Bigger Changes Arrive

Apple iPhone 15 models on display at a launch event.

Photographer: Justin Sullivan/Getty Images

August 11, 2024 at 8:45 AM EDT

As Apple prepares to unveil its iPhone 16, anticipation is building around the new features and improvements that will be introduced. The iPhone 16 is expected to maintain sales momentum until more significant changes are made in future models. Here’s what we know so far:

What are the key features of the iPhone 16?

The iPhone 16 is rumored to feature larger screens, new colors, and enhancements to the camera system. Additionally, the introduction of the A18 chip is expected to boost performance significantly.

Will the design change?

While the overall design may remain similar to the iPhone 15, subtle tweaks and new color options are anticipated to attract consumers.

How will these changes impact sales?

Industry experts believe that these incremental updates will help Apple maintain its sales figures until more radical redesigns are introduced in subsequent models.

For more detailed information, you can read the full article on Bloomberg.