The next time you make a Taco Bell run, a computer — not a person — may take your order.
Taco Bell’s parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it’s found that the technology frees up staff for other tasks and also improves order accuracy. The company also seeks to reduce wait times.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality,” said Dane Mathews, Taco Bell chief digital and technology officer. “It also enables us to unlock new and meaningful ways to engage with our customers.”
Here’s what to know about the AI voice technology, and what other fast-food chains have also tried it.
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AI to take Taco Bell orders at some drive-thrus
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell’s menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh.”
The technology has been in the works for two years and is designed to improve over time.
“The Voice AI technology uses a holistic approach that leverages feedback, data, and insights to enhance consumer relationships with an emphasis on intuitive, user-friendly technology to create a seamless ordering experience,” Taco Bell’s press release says.
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs. Instead, the innovation is intended to “ease task load” for Taco Bell’s human employees.
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AI in the fast food industry
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
KFC, another fast food chain owned by Yum! Brands, are also experimenting with Voice AI technology in five Australian drive-thru locations.
Wendy’s similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl’s Jr. and Hardee’s.
But the technology hasn’t always worked seamlessly.
At McDonald’s, customers have taken to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald’s announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
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